SBC 2018 – Event Preview

 

Sport Business Chain is a non-profit organisation based in Bucharest, Romania, whose aim is to contribute to the development of the Eastern European sport business landscape. This year, in September, we are organising a sport business conference that will explore ‘Monetisation Streams & Sustainability in Sport Organisations’.

 

What’s in it for you?

  • 3 days full of growth opportunities and development;
  • plenary sessions with insights & know-how from international sport business trailblazers;
  • industry trends & best practices;
  • invaluable networking.

 

25+ International Sport Leaders as Speakers: Access the Event’s Agenda here)

What Will You Learn About?

Here’s a Snapshot of the Panel Sessions:

Expert Talk: The Art of Sponsorship Activation

Expert Talk: Capitalising on Personalisation to Maximise Fan Engagement

Taking Action: Exploring the Challenges & Meeting the Needs of the Eastern European Sport

Athletes’ Career Transitions and Development Opportunities

 

And another Snapshot of the Individual Speaking Slots:

 

Keynotes on Sports Marketing, Communications & Branding

  • Alex Trickett – Director at Alex Trickett Consultancy | Former Global Head of Sport at Twitter;
  • Asli Koc – Digital PR at Digiturk;
  • Ehsen Shah – Managing Director of B-Engaged;
  • Karina Stiopu – Marketing Manager at BC SCM Timisoara;
  • Lorand Balint – Head of Strategic Planning at Propaganda Creative Marketing | Former Marketing Director at Romanian Handball Federation;
  • Maik Matischak – Associate Vice President at NBA EME;
  • Ming Zhao – UK Project Coordinator at Super Sports (China).

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Keynotes on Fan Engagement

 

Keynotes on Sponsorships & Partnerships

  • Adrian Stores – Founder of Acrobat | FCSM | Senior Lecturer on sports business at UCFB & MMU;
  • Andreea Ogararu – Account Executive at Johan Cruyff Arena International | B2B Partner at Johan Cruyff Institute;
  • Doyin Layade – Senior Executive at Wasserman;
  • Malph Minns – Managing Director at Strive Sponsorship | Head of Partnerships at Team Sky
  • Wim Mathues – Founder of MCMC digital sports agency | Senior Manager Ecommerce & Digital Partnerships at Coca-Cola European Partners.

 

Keynotes on Sport Academia & Athletes’ Career Development

 

Keynotes on Sport Policy

 

SBC 2018 – Event Tickets in Early Bird Period can be purchased with 25% discount!

Teodora Busurca

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