Media Partnership with Sportsmarketing Hungary, the Country’s Favourite Sport Business Portal

Sport Business Chain is pleased to announce the media partnership with Sportsmarketing Hungary, a leading Hungarian sports marketing and sport business portal.

Sport Business Chain and Sportsmarketing Hungary share the willingness and drive to contribute to the development of the Eastern European sport industry by providing its stakeholders with development and networking opportunities within the sector.


Meet Péter Zsédely, an experienced Entrepreneur within the Sport Industry

Péter is the founder and head of Sportsmarketing Hungary, an organisation that has built from scratch Hungary’s favourite sport business portal (, launched international sports marketing meet-up series in Budapest, and also offers sports marketing services to sports clubs and top brands.

Since 2014, Péter has been living in Brussels, Belgium, having worked on international sports marketing projects for brands such as Red Bull Air Race, European Stadium and Safety Management Association, among others.

Sportsmarketing Hungary

Sportsmarketing Hungary is a marketing-oriented, dynamic organisation which operates within the sports business area both in Hungary and on international level. They place specific focus on three primary areas:

  • managing online content: operating Hungary’s favourite sport business site,;
  • organising sports marketing events for professionals;
  • providing sports marketing consultancy services for athletes and brands.

Sportsmarketing Hungary is always striving to develop practical solutions and is proving that sports marketing has a far broader spectrum than just sports sponsorship. In Péter’s words:

Our team is the driving force of the Hungarian sports marketing life. We are committed to the Western business mentality and base our services on the latest international trends. Our goal is to bring fresh ideas to the outdated and often exclusionary Hungarian sport society. Our events are the interactive gathering point of the like-minded and forward-thinking sports marketing community. We also consider it our responsibility to provide young sports marketing professionals with the opportunity to gain experience and work within their chosen field.


Péter Zsédely also joins Sport Business Chain’s 35+ speaker line-up at the 3-day conference we put together on 28 – 30 September in Bucharest, entering the panel: ‘Taking Action: Exploring the Challenges and Meeting the Needs of the Eastern European Sport’.

Teodora Busurca

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